關于商務英語必備的口語資料

　　Paying extra money for jobs with difficult hours will usually encourage people to apply for the work.

　　A loyalty bonus can be used to persuade workers to stay with their employer for a long period of time. Employees may not want to work longer than their contracted hours but they can often be persuaded to do so by receiving a higher rate of pay.

　　A perk is a payment in kind. Instead of giving money the employer might provide:

　　cars

　　health insurance

　　free uniform

　　discounted products

　　first class travel

　　Tutorials: 4 Steps used to Evaluate New Product Ideas

　　cannon writes "In our highly competitive markets, new products are thought by many to be the key to business growth and profitability. The problem developing successful new products is not a shortage of ideas, but rather the expense in producing and marketing new products without any guarantee of success. Sadly, this is a fact that is little known to individual inventors and is a tremendous hurdle for a manufacturer. Consequently much time and effort has been devoted to developing a systematic approach to new product development.

　　Individual inventors are free to go wherever their imagination and their pocket book will take them. Existing companies, however, have learned to restrict new product development to product ideas that are in line with the strategic direction of the company and the needs of the marketplace they currently serve or plan to serve in the future. In new product development there are steps that are common to most all-new product development.

　　Step 1. Gather new product ideas. Ideas can come from individual inventors looking to sell their ideas or gather a royalty on the sale of the product. Many companies encourage individual inventors to submit ideas on their websites. Ideas can also come from within the organization. Sometimes ideas come from a formal research effort or sometimes from people on the factory floor. The more product ideas you have, the more options you have and without good options to choose from, it is impossible to make a good decision.

　　Step 2. All new ideas need to be screened to insure that the idea supports the strategic direction of the company. Even though an idea looks interesting, if it doesn’t support the strategic direction of the company, it must be discarded.

　　Step 3. Make a business assessment of where best to spend time, money and effort in product development. Wendell Leimbach of MLE Consulting uses a matrix for strategically evaluating new product ideas, which I have modified slightly below:

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