Jobs and Salary Info for a Masters Degree in Marketing
Marketing Manager Job Information
Marketing managers coordinate an organization's marketing department, while developing and evaluating marketing strategies. They promote products and services with the goal of maximizing profits, while ensuring customer satisfaction. Their responsibilities include estimating product or service demands, determining the best markets for the products, pricing products appropriately and developing new products.
Marketing managers monitor marketing trends and must be aware of the economy's impact on their employer's services and products, as well as that of their competitors. Human resource and supervisory duties, such as hiring, training, evaluating and managing marketing employees, are also the responsibility of the marketing manager.
Marketing managers may specialize in direct, brand or digital marketing. Direct marketing is the use of promotional letters, catalogs and fliers to market directly to the consumer. Brand marketing is the promotion of a specific brand or product. Digital marketing refers to marketing through media, such as radio, television, Internet and e-mail. Many marketing managers combine aspects of all three when developing a marketing plan.
Salary Information
The U.S. Bureau of Labor Statistics (BLS) reported in 2009 that the mean annual salary for marketing managers was $120,070 (www.bls.gov). The majority of marketing managers are employed by individual companies and earned around $126,220. However, those working in the marketing of computer systems made $137,040, and the mean salary for managers in the film and video industry was $152,700.
Advertising Manager Job Information
Working for advertising agencies, media organizations or a company's advertising department, advertising managers perform general managerial tasks, such as managing employees and creating budgets, as well as duties specific to the advertising industry. They act as the bridge between the corporation requiring advertising and the firm providing the advertising services. Through collaboration with staff in sales, promotions, creative design and finance, advertising managers develop, oversee and evaluate advertising campaigns.
These campaigns may utilize television, Internet, radio, billboards, direct mailings, newspapers or magazines. Specific duties differ based on the size of the firm; advertising managers in larger firms may have more specialized roles, such as media director or design manager, while those in smaller firms may take on a variety of responsibilities.
Salary Information
The annual median salary for advertising managers in 2008, as reported by the BLS, was $97,670 (www.bls.gov). Those working in advertising agencies earned $124,490, while newspaper and book publishers paid their managers $92,640. Advertising managers employed by television and radio broadcasting companies made $91,930.
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