Advertisements(廣告)

1. 在現(xiàn)代社會(huì)里廣告到處可見。

2. 為了吸引顧客，3. 廣告多種多樣。

4. 要警惕欺騙性廣告。

Advertisements appear everywhere in modern society. When you walk along the streets, you can see large billboards with beautiful girls smiling at you. You read newspapers, and you find half of the pages covered with ads. Turn on the TV set and you will see ads again. Whether you like it or not ads are pouring into your life every moment.

These days advertisers devise hundreds of competitions which will enable us to win huge sums of money. They not only offer samples, but free cars, free houses, and free trip abroad as well. They have discovered that all of us love to get something for nothing. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.

But not all advertisements are trustworthy. Certain advertised products turn out to be deceitful, or fail to live up to what is advertised. Some advertisements tempt consumers to spend money and buy things they don’t really need. So the consumers’ own sound judgments are necessary and essential.

廣告

在現(xiàn)代社會(huì)里廣告到處可見。當(dāng)你走在大街上，你看到大的廣告招貼板上畫著的漂亮小姐向你微笑；讀報(bào)時(shí)，你發(fā)現(xiàn)一半的板面都是廣告；打開電視機(jī)，你還會(huì)看到廣告。不管你喜歡不喜歡，廣告每時(shí)每刻都在涌入你的生活。

現(xiàn)在登廣告的人還想出幾百種使我們贏得巨款的比賽。不但提供免費(fèi)樣品，而且提供免費(fèi)汽車，免費(fèi)住房乃至免費(fèi)出國旅游。他們發(fā)現(xiàn)我們所有的人都喜歡不出錢而得到東西。無線電和電視機(jī)已經(jīng)使登廣告的人有可能利用這種辦法來吸引千百萬人的注意。

但是，并非所有的廣告都真實(shí)可靠。某些廣告產(chǎn)品證明是騙人的，或者說產(chǎn)品與廣告不符。有些廣告誘惑消費(fèi)者花錢買那些他們并不真正需要的東西。因此，消費(fèi)者自己的正確判斷才是必要的和基本的。