高一年英語閱讀理解練習（六）

A

In 1939 two brothers,Mac and Dick McDonald,started a drive-in restaurant in San Bernadino,California.They carefully chose a busy corner for their location.They had run their own businesses for years,first a theater,then a barbecue（烤肉）restaurant,then another drive-in.But in their new operation,they offered a new,shortened menu:French fries,hamburgers,and sodas.To this small selection they added one new idea:quick service,no waiters or waitresses,and no tips.

Their hamburgers sold for fifteen cents.Cheese was another four cents.Their French fries and hamburgers had a remarkable uniformity（一致性）,for the brothers had developed a strict routine （程序）for the preparation of their food,and they insisted on their cooks’ sticking to their routine .Their new drive-in became surprisingly popular,particularly for lunch.People drove up by the hundreds during the busy noontime.The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened.They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954,when he was selling milkshake-mixing machines.He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特許經(jīng)營）other copies of their restaurants.The agreement struck included the right to duplicate（復制）the menu,the equipment,even their red and white buildings with the golden arches（拱門）.

Today McDonald’s is really a household name.In 1976,McDonald’s had over $ l billion in total sales.Its first twenty-two years in one of the most surprising

【高一年英語閱讀理解練習六】相關(guān)文章：

英語四級閱讀理解練習題01-20

2024年考研英語閱讀理解精讀03-04

考研英語真題閱讀理解試題及解析11-19

英語六級閱讀備考練習題及答案03-17

考研英語真題閱讀理解試題及名師解析09-03

六級高分值閱讀理解訓練11-28

成人高考專升本英語閱讀題鞏固練習08-16

考研英語閱讀理解模擬題(歷史學)04-13

《邂逅霍金》閱讀練習12-04

12月英語四級閱讀練習試卷：仔細閱讀12-19